Organic food reaches socially vulnerable families

The Organic Solidarity platform started in March 2020 as an emergency project in response to the COVID-19 pandemic, creating a network that brought together donors, organic farmers and families in socioeconomic vulnerability. More than 35,000 baskets containing organic fruits and vegetables have already been donated to more than 5,000 families served by the project nationwide, which also generates income for organic producers in different regions. Now, the project is organized in the form of a Philanthropic Fund and counts on the financial management of Sitawi. The mission of Orgânico Solidário is to democratize access to healthy food and support the growth and expansion of organic food production in Brazil.

To make this objective possible, the non-profit platform receives donations from people and companies and then buys the food from a network of operators/organic producers who are partners in the project. Each R$50 donated makes a basket made up of 14 different items of fruits and vegetables possible, guaranteeing the payment of a fair price to the farmers involved and also the platform's operating costs, which are low thanks to a team of volunteer employees engaged in the initiative.

The baskets reach the families that need it most weekly through partnerships with recognized social projects and organizations, which ensure distribution and delivery to families registered in the communities in which they operate.

According to the initiative’s co-founder, Rodrigo Medeiros, the basket arrives efficiently at the families’ table: “The project started by preventing tons of organic food from being thrown in the trash because of the lockdown, which closed fairs and restaurants, but today it has allowed farmers to increase their production to meet the growing demand to bring this type of food to families that have always been excluded from its consumption. With this, we created the first basic basket of organic food in the country that, through our network of operators and partner social organizations, efficiently reaches the table of thousands of families. We are putting more nutrients, less poison, more sustainability and more dignity on the table of these people”, he says.

In a pioneering way, Orgânico Solidário brings quality food, free of pesticides and committed to preserving the planet, to the table of thousands of families in socioeconomic vulnerability. In addition, it has an open innovation platform where, on the same website, it is possible to make donations, attract volunteers and partner producers and register institutions to receive the baskets, all in one place.

More recently, since the launch of the “Partner Company” seal, part of the revenue from recognized brands in the organic products market has been transformed into donations to the program. With the support of new partner companies, the platform aims to expand its operations and, above all, deepen the impact on the families and farmers benefited.

For more information, watch the institutional video from the project.

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