Private companies have been increasingly concerned about the positive impact they can have on society and the environment. This strategy, often known as ESG (environmental, social and governance, in Portuguese), serves to adapt to an increasingly aware public, which seeks to consume ethically and sustainably. In this way, partnerships between private companies and third sector organizations emerged.
What are and how partnerships between NGOs and companies work
Partnerships between companies and NGOs can take place through a practice used to facilitate the fulfillment of socio-environmental objectives that an entity establishes. This collaboration makes room for private companies to finance philanthropic initiatives, which may be carried out by organizations with a socio-environmental impact.
At Sitawi, this mechanism begins when a private institution contacts us to seek ESG solutions. We, who already have experience and knowledge about positive impact, carry out consultations and develop an action plan that is financed by the partner company. This collaboration may result in volunteer programs and sustainability actions, for example.
What are the advantages?
For private companies, social impact programs increase public and employee engagement with the company's mission and values. As for third sector organizations, it is possible to apply the acquired expertise, create connections in the private sector, and still achieve their main objective: to generate a positive impact.
In addition, these partnerships complement each other: NGOs collaborate in the social role of private companies. This ensures that organizations responsible for global economic factors also promote the transformation of society and nature conservation, promoting justice, prosperity and development.
How to get partnerships?
A successful partnership needs to be a match between the parties, which means that the two organizations need to have their missions aligned. Therefore, researching in depth the performance, reputation and culture of the potential partner is essential. Having these pillars well defined and communicated makes all the difference for future collaborations to arrive.
Using social networks to interact with other organizations is a strategy that draws attention and promotes networking, making the work visible. Additionally, having a person or team responsible for fulfilling these collaboration requests can make all the difference. After all, a direct and assertive contact leads to greater chances of closing the deal and promoting the positive impact together.
Our experience | success stories
At Sitawi, we believe that the transformation of the world will only happen with the mobilization of different parties and, therefore, we are constantly looking for partnerships that are capable of promoting this impact. Our Philanthropy Management front has many practical examples of companies that have joined us and rely on Sitawi's financial management in Philanthropic Funds to change the reality of thousands of people. Check it out:
A long-standing partnership, the National Bank for Economic and Social Development (BNDES) established two Philanthropic Funds with us. BNDES+ Cultural Heritage is aimed at valuing and preserving Brazilian culture. BNDES Saving Lives mobilized more than 80 million to fight Covid-19 and mitigate the social and economic ills generated by the pandemic in the country.
The Rios Vivos fund, by Natura&Co, aims to support the recycling of product packaging in 8 municipalities in the Amazon region. This initiative drives the structuring of sustainable post-consumer plastic chains.
- Google for Startups
The Black Founders Fund is an initiative by Google for Startups that seeks to reduce inequalities in the entrepreneurship ecosystem. In its second phase with Sitawi, the project allocated R$5 million to 30 businesses managed and founded by black entrepreneurs.
Did you like to know more about the power of collaborations? Discover our entire portfolio in Philanthropy Management here.