Promoting the culture of giving #diadedoar

For organizations that depend on philanthropy, every day is a day to promote the culture of giving, but once a year this movement is celebrated through #diadedoar. This is a major campaign to have a more generous and supportive country, in order to strengthen and value the work of social organizations that work for a better society.

On November 29th, a Tuesday, the whole of Brazil will mobilize for #diadedoar. Through posts on our social networks, we are promoting the theme and participating in this awareness raising.

The #diadedoar was held in Brazil for the first time in 2013 and has its origins in the United States, where it began in 2012. It was created by an organization called 92Y, which is based in New York, and today it is all over the world. Abroad, #diadedoar is called #GivingTuesday, which means ?Tuesday of donation?, and follows on from already famous commercial dates, such as BlackFriday and CyberMonday.

Sitawi has around 80 direct supporters who make it possible to carry out our operations and develop the mission of mobilizing capital for a positive social impact, through socio-environmental loans, management of philanthropic funds, ESG research, among other products we develop.

Indirectly, through O Polen, an online platform that reverts a % of online purchases, they provide hundreds of small donations that make all the difference for this paradigm shift in the field of philanthropy.

Knowing the stories and motivations of people who share a vision of the world where capital is cheaper, more abundant and patient for organizations and businesses that generate positive socio-environmental impact, shapes this movement of social transformation. And more: they motivate and sensitize other possible supporters.

Check out the testimony of Mariana Pedreira, a Sitawi donor since August of this year and get inspired.

“My relationship with philanthropy goes back a long way, but I really don't like the word philanthropy very much. I prefer to think and see that what I do is collaborate, join forces. And these collaborations appeared in my life in different ways: from participating in the academic center in college; being president of an NGO that works with children at risk; be a volunteer facilitator in personal development groups; to embrace the animal protection cause and collaborate with Sitawi!

20161122 diadedoar depoimento marianaI think that everyone should try collaborating with work they feel an affinity with, but who know that alone it is much more difficult to make a difference. The feeling is that the energy and the result are multiplied on a much larger scale, in addition to the fact that there are people who are better able to perform certain tasks that we may not be as capable of.

I felt affinity, trust and creativity in SITAWI's proposal and these were the factors that made me collaborate.

I invite everyone to know this work and collaborate with them too!”

So, what are you waiting for to be part of Rede do Bem?

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