When creative companies turn their culture into innovation

Feira Cultural Preta has been bringing together the experiences of entrepreneurs and creative companies in the city of São Paulo for fifteen years. The commemoration edition had more than 120 thousand participants, 600 exhibitors from Brazil and Latin America and 500 national and international artists. In 2016, the event took place for the first time in Rio de Janeiro, the year in which the Centenary of Samba is celebrated. The 15th edition of Feira Preta provided the circulation of more than 3 million reais and for the second time, it had the support of Sitawi Finance for Good through the socio-environmental loan mechanism.

The traditional São Paulo edition featured concerts, visual arts, dance, as well as a fair with fashion items, accessories, hair, gastronomy, among others. A live, pulsating, dynamic event that has become an absolute reference for the representativeness of the black community in Brazil, for strengthening the population and for expressing the multiple artistic and cultural nuances of black men and women.

The Fair also brought together dozens of entrepreneurs from different regions of the country with an interest in this market. Introducing to society what is being produced by and for the black population, encouraging the sustainable development of micro and small companies, generating jobs and income. This year's edition took place for the first time at the PRO MAGNO Events Center, in Casa Verde, a neighborhood recognized as the birthplace of black culture in São Paulo.

“Feira Preta is much more than a few stands selling clothes or a show by a renowned artist, it really is the sociocultural promotion of the Afro community, in addition to influencing the empowerment of black women in society,” commented Gabi Scaff, a volunteer at Social Finance, which accompanied the due diligence process for carrying out the socio-environmental loan.

For the first time arrived in the City of Rio de Janeiro

The Rio edition of Feira Preta carried out the already traditional exhibition activities of the event: the participation of Afro-entrepreneurs with the dissemination and commercialization of products, divided between handicrafts, clothes, shoes, decorative objects, accessories, books, toys, handicrafts and typically food Afro Brazilian. And also activities related to black cultural production in the areas of literature, visual arts, photography, music, dance, fashion, cinema, entrepreneurship and public policy.

On the 26th and 27th of November, the festival took place at the Museu de Arte do Rio (MAR) and Praça, and brought together around 104 exhibitors from different networks and collectives operating in the segment in the State of Rio. With emphasis on Feira Crespa, Reafro, Odarah Bazar, Blackbom, among other collectives active in the theme of Afro-entrepreneurship. The participation of Afro-entrepreneurs with the dissemination and commercialization of products, divided between handicrafts, clothes, shoes, decorative objects, accessories, books, toys and typically Afro-Brazilian food.

Exhibitors by Segment: Clothing, Footwear, Beauty and hair products, Organic products, gastronomy, toys and books with the participation of the 3 main black bookstores in Rio de Janeiro: Kitabu, Nandyala and Malê.

Black Codes Meeting 2016 edition

As part of the exclusive program for the 15 years of Feira Preta, the 1st. Edition of the Black Codes Meeting, a meeting with business leaders and advertising agencies sensitive to the issues of the new scenario of private social investment in Brazil and the approach of race in the communication of services and products in the country.

The Black Codes Festival brought together black and black artists and entrepreneurs who shared their ideas and best practices in the creative economy, integrating representatives of different artistic languages such as music, cinema, photography, visual arts and dance. At the end of the presentations, there was a collaborative process of co-creation among the participants that developed strategies for innovation and social and entrepreneurial inventiveness in the themes of black feminism, afro-consumption and capillary transition.

In partnership with the Consulate General of the United States and Google, we brought the CEO of Burrell Comunications from Chicago (USA) McGhee William Osse, to bring new cross-sectional perspectives on racial diversity in four pillars: Communication, Private Social Investment, Value Chain and Human Resources. The specialist in her passage through Brazil, spoke at Google, Twitter, ECA USP, Zumbi dos Palmares University and at Casa Mulheres do Brasil, led by businesswoman Luiza Trajano (Magazine Luiza). The circuit received more than 500 people interested in the theme of corporate diversity, from the areas of communication, advertising and marketing.

Learn more here: http://bit.ly/2mTZcRi

Afrolab edition ? SESCSP

Afrolab is an umbrella project of the Feira Preta institute and Pret@Digital that comprises several initiatives that promote innovation in small and medium-sized enterprises – including innovation in processes – from different sectors. From crafts to entertainment, from audiovisual activism to black and youth entrepreneurship, from traditional communication to the development of digital applications and solutions, from graffiti to digital art. In the conversation that took place at the SESC Research and Training Center, we brought together representatives of three projects that created trends in black cultural production and who shared with the public their creative processes, financing mechanisms, platform management, production process and the relationship with your target audience. The event gathered more than 20 people.

Learn more about Afrolab: http://bit.ly/2mxNH0X

Do you want to know more about socio-environmental loans? Access: http://bit.ly/2mOiKDn

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