The Blue Background It is a socio-environmental impact initiative aimed at sustainable development of the Brazilian coast. With a mission focused on conservation of marine ecosystems, in improving the quality of life of coastal communities and in preservation of local culture, The initiative is positioned at the intersection of environmental protection and human development.
To finance its projects, the Blue Background adopts as a basis the Blue Economy – model that seeks Balancing economic growth with the conservation of oceans and coastal zones.. The resources are directed towards projects that promote job creation, community strengthening, and the preservation of natural resources, ensuring that the region's development occurs in a sustainable and inclusive manner.
To give soundness in the management of funds raised and to ensure transparency and efficiency in the execution of the initiative., the Blue Fund sought to Sitawi Finanças do Bem to establish and carry out the administrative and financial management of the Philanthropic Fund. The partnership with Sitawi ensures that the mobilized capital arrives with maximum impact to the projects and communities benefited along the Brazilian coast.