The SP+B It is an initiative co-led by the "B quartet" — formed by Cause, Curri, Labora and Up Lab —, integrated into Cities + B, a global movement dedicated to mobilizing citizens and organizations in support of the Sustainable Development Goals for building more sustainable, inclusive, resilient, and prosperous cities.
With a focus on the municipality of São Paulo, SP+B develops a multi-sectoral approach to the city's strategic planning, relying on the support and sponsorship of B Corporations and other organizations connected to the network.
For To structure the financial management of funds raised for the execution of projects with a positive socio-environmental impact., the initiative sought to Sitawi Finanças do Bem to establish the SP+B Philanthropic Fund. The partnership ensures transparency and efficiency in resource management, allowing the movement to channel its transformative potential to make São Paulo an increasingly sustainable and just city.