The importance of measuring impact

Measuring the impact is important to broaden the vision of the business, developing strategies that go beyond the short term and are essential to maintain the sustainability of organizations. But how can we measure the impact?

At Sitawi, when we think about social impact, we look at two main dimensions: extension and depthExtension means the number of people you will reach through the number of products or services delivered. Depth, on the other hand, assesses the degree of change generated in people's lives from the intervention, product or service offered.

For this, you need to have a close relationship with your client/beneficiary. In addition to strengthening the organization, aligning time, energy and resources towards the desired objective, deepening the understanding of impact can be a factor in increasing sales and customer satisfaction.  

To check the full article, access Andrea Resende's column on AUPA website.

Image credits: Aupa / André Toma

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