Social Entrepreneur Award announces the finalists of the 13th edition

The 13th edition of the Social Entrepreneur Award announces the year's finalists and opens the popular vote in the ?Reader's Choice? category. Held in partnership with the Schwab Foundation and institutional support from Sitawi Finance for Good, the contest has as finalists Bernardo Bonjean (Avante); Ronaldo Lemos (Institute of Technology and Society); and Valdeci Ferreira (Brazilian Fraternity for Assistance to the Condemned).

In the Entrepreneur of the Future category – young entrepreneurs up to 35 years old – Hamilton Henrique da Silva (Saladorama); Ralf Toenjes (Renovatio Support Association); and Renan Ferreirinha, Tábata Amaral and Lígia Stocche (Movimento Mapa Educação). The winners will be announced at the Social Entrepreneur Award ceremony, on November 6, in São Paulo.

Folha de São Paulo points out that innovation and pioneering spirit permeate the work of the entrepreneurs and social managers selected in 2017. In common, the initiatives have an emphasis on the social impact business ecosystem and constitute organizations that stand out in the search for solutions to the improvement of Brazil.



Bernardo Bonjean | Forward
CEO of fintech Avante, Bernardo Bonjean has a degree in Business Administration and has worked at banks such as Pactual; Were you a partner at XP Investimentos? which recently received an investment of more than R$ 5 billion from Itaú. At Harvard, he took the OPM (Owner/President Management) course, where he formed his values as an entrepreneur. Since then, Bernardo felt that the financial market could do more to reduce economic inequalities, which led him to create Avante, a microcredit institution focused on entrepreneurs at the base of the pyramid.

To help mitigate default problems in this highly vulnerable group, Avante focuses investments in technology and training of credit agents. Technology to understand the profile of each customer and thus generate a more reliable credit score; agents to give a human look to the clients' challenges and needs. Avante operates in 116 poor cities in the Northeast, offering microcredit at rates between 2.5% and 5.4%. Avante's microcredit operations are aimed at cities with up to 50% of the average national income, reaching an audience normally neglected by retail banks.

Ronaldo Lemos | Institute of Technology and Society
Columnist for Folha de S. Paulo, Ronaldo Lemos is a professor at the State University of Rio de Janeiro (UERJ) and founded the Technology and Society Institute (ITS) to explore all the potential of using technological innovations to achieve social and political ends, for means of education and research. Follower of the Indian economist and philosopher Amartya Sen, Lemos believes that access to technology represents a great expansion of human capacities, among them, that of impacting public policies.

ITS operates on several fronts, the two main advocacy in internet rights and digital public participation. In its advocacy efforts, has ITS already influenced the Federal Supreme Court (STF) in decisions on the right to be forgotten and in the enactment of the Civil Rights Framework for the Internet? which protects net neutrality, in addition to other rights. To increase social participation in legislation, ITS developed the application we change, which innovates by creating a digital signature with legal validity, capable of being used to sign petitions in bills. The tool has already influenced legislation in at least two capitals, one of which is an anti-pollution law.

Valdeci Ferreira | Association for the Protection and Assistance of Convicts

In 1983, Valdeci Ferreira visited a prison for the first time and couldn't resist for more than 15 minutes, thinking how small it was compared to the situation of those incarcerated. Four years later, Valdeci founded the Association for the Protection and Assistance of the Convict (APAC), in Itaúna (Minas Gerais) ? and created a methodology to administer and assist prisons in Brazil, present today in 19 countries. Based on a 12-step routine inspired by Christian values, APACs are known for being prisons in which inmates hold the keys to their own cells. In 1995, Valdeci founded the Fraternidade Brasileira de Assistência ao Condenado (FBAC) to help organize the current 48 APACs into a federation, with the aim of reaching a more productive dialogue with public authorities. In addition to the current APACs, which benefit 3,500 inmates, there are already 150 in the implementation phase. Today, the FBAC supervises the methodology of the APACs and negotiates with state governments the implementation of new ?humanized chains?. Unlike the 85% level of recidivism in common chains, APACs ? managed indirectly by the FBAC of Valdeci ? show indices close to 28%. There are other performance attributes that highlight advantages over traditional chains.


Hamilton Henrique da Silva | Saladorama
Hamilton Henrique da Silva, 29, founded Saladorama in 2014. The idea for the business, which seeks to democratize access to healthy food, came about after the entrepreneur's own experience. At the age of 20, Hamilton got a scholarship to study engineering in Rio de Janeiro, where he discovered the concept of impact business ? which would later lead him to work on a coworking in Botafogo, which offered meals to users. It was there that Silva noticed the lack of healthy food options on the periphery.

Thus was born Saladorama, a social business that provides healthy food at low cost via delivery and own restaurants. In addition, it offers training workshops for people from communities who want to set up their own restaurants or work in the chain's restaurants. Today, the social business has five units that operate as delivery and/or restaurant in Florianópolis (SC), Recife (PE), Rio de Janeiro (RJ), Sorocaba (SP) and São Luís (MA). The provision of food and training, workshops and lectures on the subject have already reached around 28,000 people.

Renan Ferreirinha , Tábada Amaral and Lígia Stocche | Education Map Movement
The Education Map emerged from a meeting, in 2013, of three teenagers studying at Harvard and MIT, in the United States. Motivated by different personal histories and contexts, Renan Ferreirinha (23 years old), Tábata Amaral (23 years old) and Lígia Stocche (27 years old) committed themselves to creating the movement with the certainty that education is the only path to a less unequal country and more prosperous. In 2014, they prepared the Manifest Map of the Hole, pointing out the main bottlenecks of Brazilian education.

The intention was to provide a robust document that could guide every candidate for elective office in Brazil ? whose plan was to advance education in the country. It was then that they decided to create the Education Map Movement and mobilize young people based on two pillars: political oversight and the production of content that qualifies the debate and makes education a priority on the national agenda. In 2016, they discussed education with candidates for mayor of Rio de Janeiro, São Paulo and Salvador, in addition to the Ministry of Education and the Chamber of Deputies. That same year, they mobilized 200 young people and mapped initiatives of these young people to improve the quality of education.

Ralf Toenjes | Renovatio Support Association
Ralph Toenjes, 26 years old, founder of Renovatio, graduated from Insper (SP) in Economics and Business and in Law from USP. In 2013, he discovered a German technology for the manufacture of low-cost glasses, OneDollarGlasses. On his return to Brazil, he identified that 42 million Brazilians need glasses and don't know it. In order to change this reality, in 2014 it created the Renovatio Support Association, with the mission of democratizing access to vision in Brazil.

The Association operates through joint efforts offering ophthalmological consultations and eyeglasses. The consultations are carried out by volunteer ophthalmologists in an equipped bus that allows the patient to leave with the diagnosis and his glasses. For the production of glasses, VerBem optics was founded in 2014. The sales model is divided into buy one, donate one (glasses from R$ 119), more affordable prices (glasses from R$ 39) and free glasses (made possible by partnerships with companies and NGOs). Today, Renovatio has partners such as Bank of America, Atento, eÓtica, Giv.On ? who have already contributed more than R$ 680 thousand in startup which distributed more than 15,000 glasses in 17 Brazilian states.


The six will also compete in the special category ?Escolha do Leitor?, which is open to voting on the site The category is sponsored by the Banco do Brasil Foundation. The three winners of the Social Entrepreneur, Future Social Entrepreneur and Reader's Choice Awards will be announced on November 6, at the award ceremony to be held at Teatro Porto Seguro, in São Paulo.


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