Our brand

Changes are necessary. 
Not only in the world, but also in us. 
A brand that lives and breathes through transformations with a positive impact needs, from time to time, to look within. 
And renew itself. 
Because we believe that this is how we make a difference.

We've changed, but we're still here. 
For the world, for the future, for society.
We transformed our shapes, our colors, our look. 
We evolved our beliefs, our purpose, our way of thinking. 
We reveal our most human side, more vibrant. And that doesn't give up the impact-first mindset. 
This time, we worked on an internal change. 
After all, we look outside, dream and make it happen. 
But look inside to be awakened. 
And we want to awaken you too.

Watch the Finance for Good manifesto

Understand our brand

Go straight to the point

We value the essential. We show that the brief is effective and, many times, more remarkable than something long. We are succinct to impact.

has impact

Our approach is provocative, awakening a sense of urgency. We use data and facts to make people leave the common place and value our cause. We mobilize with the truth.

brings hope

Our vision is transformative, even in adversity scenarios. We encourage change. We believe that showing what is possible is also a powerful way to make an impact.


We want to promote a collective transformation. The more people join for our cause, the better. Through example and the result of our work, we show that reality can be better.

We are a brand of impact, of cause, of purpose.

In this moment of transformation, we rethink our role.

We want to make an impact – not just for the individual good, but for the greater good. It is capital for the benefit of the world. It is the capital to create a positive future. It is the capital to make purposes viable. We are here to…

Reframe the role of capital to enable positive changes.

That is our purpose.

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