{"id":2171,"date":"2012-10-01T11:47:33","date_gmt":"2012-10-01T14:47:33","guid":{"rendered":"http:\/\/sitawi.php-01.dev\/?p=2171"},"modified":"2022-12-16T12:00:01","modified_gmt":"2022-12-16T15:00:01","slug":"sitawi-no-bolsa-de-mulher","status":"publish","type":"post","link":"https:\/\/sitawi.net\/en\/sitawi-no-bolsa-de-mulher\/","title":{"rendered":"Sitawi at Bolsa de Mulher"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p style=\"text-align: justify;\">The Women&#039;s Bag <em>and the <\/em>largest female communication group on the Brazilian internet, with more than 6 million users registered on its network. The portal spoke with Leonardo Letelier for an article on sustainable entrepreneurship.<\/p>\n<p>Read the text of the article below:<\/p>\n<p style=\"text-align: justify;\"><strong>sustainable entrepreneurship<\/strong><\/p>\n<p style=\"text-align: justify;\">For Marcos Vaz, sustainability manager at Natura, which is also a member of the ISE, it is the mobilization of companies with society that can give <strong>solid results<\/strong> it&#039;s from <strong>long term<\/strong>. \u201cWe believe in the importance of mobilizing civil society to create an environment for sustainable entrepreneurship. It is essential to develop a model that manages to synchronize economic growth, social development and the rational use of natural resources\u201d, he says.<\/p>\n<p style=\"text-align: justify;\">Along these lines, the market has had to scramble to adapt to the <strong>new requirements<\/strong> and create alternatives to meet the new demand, without losing business focus. This is what engineer Leonardo Letelier proposes. With experience in strategic consulting, Leonardo founded Sitawi, a fund that finances social organizations that generate their own income through loans with interest rates well below the market.<\/p>\n<p style=\"text-align: justify;\">\u201cThe idea came when I realized that capital alone would not solve the problem. Counseling alone was not enough either. The strategy was to combine capital with strategic advice to foster these organizations\u201d, explains the president and CEO of the fund. \u201cWe understand that there was much more money in the credit market than in the donation market. If credit were available to NGOs, it would have a much greater social impact.\u201d<\/p>\n<p style=\"text-align: justify;\">Sitawi&#039;s initiative consists of raising funds from companies willing to invest in social and environmental projects and carrying out what Letelier calls Social Loan. Not-for-profit, the fund&#039;s objective, according to the CEO, is to maximize social impact and present companies with a safe way to invest in sustainability.<\/p>\n<p style=\"text-align: justify;\">\u201cOur focus is to have<strong> social impact with business mindset and strategic planning<\/strong>\u201c, summarizes the founder of Sitawi, who emphasizes the increasing ability of the consumer to distinguish the real uses of investments: \u201cThis segment has evolved due to pressure from consumers, who are smarter in identifying what is discourse and what is practice . It&#039;s like a wave: first comes the foam in which everyone moves, but when the foam disappears, the most mature and truly sustainable projects emerge\u201d.<\/p>\n<p style=\"text-align: justify;\"><strong>Innovations in the Third Sector<\/strong><\/p>\n<p style=\"text-align: justify;\">In the same way that the market had to readapt, the <strong>Third sector<\/strong> \u2013 non-profit and non-governmental organizations, which aim to generate services of a public nature \u2013 also needed to incorporate business language to provide security for investors\u2019 financial contributions, as explained by Emilio Andreozzi, manager of the NGO Caspiedade, in S\u00e3o Paulo: \u201cThe Third Sector is undergoing professionalization. Even the themes used come from the professional world, ensuring greater credibility for organizations and acquiring a language much closer to that of the Second Sector\u201d.<\/p>\n<p style=\"text-align: justify;\">Andreozzi adds that corporate charging has also started to reflect on organizations. The search for results, that is, an effective change through the projects of<strong> sustainability<\/strong>, took the Third Sector away from a theoretical aspect to bring to the figures the advances in the socio-environmental issue. \u201cWith a closer language, collection is also business. For an NGO to function today, it has to invest in accountability. The number of companies that seek the Third Sector for help in consulting their own social projects and seeking partnerships is already increasing\u201d, he points out.<\/p>\n<p style=\"text-align: justify;\">Through the media and also market indicators, according to Andreozzi, society has managed, albeit timidly, to transform the business mentality and remove the social aspect of the charitable character for an effective change of social indicators in the areas where they operate. \u201cIt is good for <strong>economy<\/strong> this pressure from capital, as it drives sustainability projects and the development of technologies for the future. It&#039;s not just ideology\u201d, concludes investor Carlos Martins.<\/p>\n<p style=\"text-align: justify;\">Source: Bolsa de Mulher website \u2013<a title=\"http:\/\/www.bolsademulher.com.br\" href=\"http:\/\/www.bolsademulher.com.br\/\"> http:\/\/www.bolsademulher.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>largest female communication group on the Brazilian internet, with more than 6 million users registered on its network. The portal spoke with Leonardo Letelier for an article on sustainable entrepreneurship.<br \/>\nNobis Kato<\/p>","protected":false},"author":25,"featured_media":6235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"area_posts":[],"class_list":["post-2171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sitawi no Bolsa de Mulher - Sitawi<\/title>\n<meta name=\"description\" content=\"O CEO da Sitawi falou sobre empreendedorismo sustent\u00e1vel para o maior grupo de comunica\u00e7\u00e3o feminina da internet brasileira.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitawi.net\/en\/sitawi-no-bolsa-de-mulher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitawi no Bolsa de Mulher - Sitawi\" \/>\n<meta property=\"og:description\" content=\"O CEO da Sitawi falou sobre empreendedorismo sustent\u00e1vel para o maior grupo de comunica\u00e7\u00e3o feminina da internet brasileira.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sitawi.net\/en\/sitawi-no-bolsa-de-mulher\/\" \/>\n<meta property=\"og:site_name\" content=\"Sitawi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FinancasdoBem\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-01T14:47:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-16T15:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sitawi.net\/wp-content\/uploads\/2017\/02\/FullSizeRender-e1487791239729.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Oliveira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sitawi\" \/>\n<meta name=\"twitter:site\" content=\"@sitawi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Oliveira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sitawi.net\\\/sitawi-no-bolsa-de-mulher\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sitawi.net\\\/sitawi-no-bolsa-de-mulher\\\/\"},\"author\":{\"name\":\"Amanda Oliveira\",\"@id\":\"https:\\\/\\\/sitawi.net\\\/#\\\/schema\\\/person\\\/1f0496f19bdb6f32b5ee6cd963a922e9\"},\"headline\":\"Sitawi no Bolsa de Mulher\",\"datePublished\":\"2012-10-01T14:47:33+00:00\",\"dateModified\":\"2022-12-16T15:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sitawi.net\\\/sitawi-no-bolsa-de-mulher\\\/\"},\"wordCount\":722,\"publisher\":{\"@id\":\"https:\\\/\\\/sitawi.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sitawi.net\\\/sitawi-no-bolsa-de-mulher\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sitawi.net\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/FullSizeRender-e1487791239729.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sitawi.net\\\/sitawi-no-bolsa-de-mulher\\\/\",\"url\":\"https:\\\/\\\/sitawi.net\\\/sitawi-no-bolsa-de-mulher\\\/\",\"name\":\"Sitawi no Bolsa de Mulher - 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