{"id":23810,"date":"2024-07-22T12:04:22","date_gmt":"2024-07-22T15:04:22","guid":{"rendered":"https:\/\/sitawi.net\/?p=23810"},"modified":"2026-06-30T10:10:01","modified_gmt":"2026-06-30T13:10:01","slug":"filantropia-empresarial","status":"publish","type":"post","link":"https:\/\/sitawi.net\/en\/filantropia-empresarial\/","title":{"rendered":"Corporate philanthropy: what it is, benefits, and how to do it."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">For a long time, the <strong>philanthropy<\/strong> It was associated with charity, practiced mainly by religious institutions and individuals. However, over time, it gained... <a href=\"https:\/\/sitawi.net\/en\/filantropia-estrategica\/\">a more strategic role<\/a>, working towards long-term positive transformations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In view of this, one arm of this mechanism stands out: the <strong>corporate philanthropy<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"781\" data-src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1-1024x781.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-23814 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"781\" src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1-1024x781.png\" alt=\"\" class=\"wp-image-23814\" srcset=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1-1024x781.png 1024w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1-300x229.png 300w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1-768x586.png 768w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1-16x12.png 16w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/07\/filantropia-empresarial-1.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><sub>Corporate philanthropy can catalyze companies&#039; Corporate Social Responsibility (CSR) strategy.<\/sub><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is corporate philanthropy?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Corporate philanthropy<\/strong> It is the practice in which <strong>companies<\/strong> allocate financial resources, goods or services to social, cultural or environmental projects aiming <strong>promote the well-being of society<\/strong>. This is a way for corporations to take on a position of commitment to society, as part of their strategy. <a href=\"https:\/\/sitawi.net\/en\/o-que-e-responsabilidade-social-corporativa-rsc\/\">Corporate Social Responsibility (CSR)<\/a> of companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a long time, the <strong><a href=\"https:\/\/sitawi.net\/en\/filantropia-estrategica-empresas\/\">philanthropy in companies<\/a><\/strong> was seen as a way of <em>washing<\/em>, an English term that means &#039;laundering&#039; and which has come to mean deceiving, exaggerating, omitting or even lying about results and achievements that improve the company&#039;s image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, today, the <strong>corporate philanthropy<\/strong> is part of the strategy of <strong><a href=\"https:\/\/sitawi.net\/en\/responsabilidade-social-corporativa-como-empresas-geram-impacto-positivo\/\">corporate social responsibility<\/a><\/strong> of business, being incorporated in accordance with the <strong>values of organizations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, amid the tragedy in Rio Grande do Sul, in April of this year, companies from different sectors <a href=\"https:\/\/valor.globo.com\/empresas\/noticia\/2024\/05\/08\/empresas-doam-r-14-milhoes-a-familias-gauchas.ghtml\">mobilized almost R$ 14 million<\/a> to help the affected population. Furthermore, according to the Donations Monitor, <a href=\"https:\/\/valor.globo.com\/empresas\/esg\/artigo\/cresce-a-filantropia-no-brasil-mas-e-so-o-inicio-da-jornada.ghtml\">about 34% of donations<\/a> carried out in Brazil in 2023 were carried out by <strong>companies<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shows that the private sector is increasingly emerging as a hope in the face of adversities faced by the civilian population, which is extremely important, since the government and third sectors alone do not have sufficient resources, capillarity or technology to meet current needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Corporate philanthropy and ESG: what is the relationship?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">THE <strong>corporate philanthropy<\/strong> It is, even today, little explored as a strategic instrument of<strong> <a href=\"https:\/\/sitawi.net\/en\/esg\/\">ESG<\/a><\/strong>, but <strong><a href=\"https:\/\/sitawi.net\/en\/filantropia-esg\/\">It has real potential to catalyze the agenda.<\/a><\/strong>. By supporting well-structured philanthropic initiatives, companies unlock resources and generate simultaneous impact across the three dimensions of ESG: environmental (conservation and climate projects), social (education, health, reduction of inequalities), and governance (transparency and accountability as a condition of the philanthropic model itself).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between philanthropy as genuine ESG and philanthropy as <em>washing<\/em> It&#039;s in the structure: one-off donations without measurement tend to be perceived as opportunism; structured programs, with a clear theory of change and performance indicators, build real credibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why invest in corporate philanthropy?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many reasons to adopt the <strong><a href=\"https:\/\/sitawi.net\/en\/filantropia-estrategica-empresas\/\">philanthropy in corporate strategies<\/a><\/strong>, forming a two-way street of benefits, both for the philanthropic sector and for the company that implements it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See some advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alignment with the ESG Agenda<\/strong>: although little explored for this purpose, the <strong>philanthropy<\/strong> can be a catalyst for <strong><a href=\"https:\/\/sitawi.net\/en\/esg\/\">ESG Agenda<\/a><\/strong>. By supporting philanthropic initiatives, companies unlock resources for the following areas: environmental, social and governance;<\/li>\n\n\n\n<li><strong>Image and Reputation<\/strong>: allocating resources to philanthropic initiatives can improve a company&#039;s reputation, creating a positive perception among customers and stakeholders;<\/li>\n\n\n\n<li><strong>Competitive Advantage<\/strong>: consumers are increasingly demanding about companies&#039; positioning in the face of social and environmental adversities. According to the <a href=\"https:\/\/pesquisadoacaobrasil.org.br\/\">Brazil Donation Research<\/a>, carried out in 2022, 44% of the population takes into account whether a brand or company supports causes or invests with a positive impact;<\/li>\n\n\n\n<li><strong>Employee Engagement<\/strong>: increase employee satisfaction and engagement, making employees feel proud to work for a company that makes a difference in the community.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Examples of corporate philanthropy<\/strong> in Brazil<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Serasa Experian<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">THE <strong>Serasa Experian<\/strong> is a global company, leader in information services. In Brazil, the organization works to develop consumer relations, translating data so that they can be the tip of the economic and social transformation. With the objective of <strong>work on the financial health of people and companies<\/strong>, Serasa Experian developed the <em>Boosts Startups<\/em>, an initiative that aims to <strong>foster startup acceleration<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Natura<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">THE <strong>Natura<\/strong> is a Brazilian multinational company of cosmetics, hygiene and beauty products, which created the <strong>Living Rivers Fund<\/strong> with the aim of <strong>support in structuring recycling chains<\/strong> in eight municipalities near Manaus, <strong>helping to build a more sustainable packaging chain for Natura products, while supporting the development of local communities<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Avon Institute<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Avon Institute<\/strong> is a non-governmental organization, the social investment arm of <strong>Avon<\/strong>, which aims to <strong>to welcome and protect women and girls who are in situations of violence and reduce the impacts of violence by offering shelter and protection services<\/strong> and, at the same time, support for the professional reintegration of these women, helping them to face violence in the short, medium and long term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elite Education Network<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">THE <strong>Elite<\/strong> is a private educational institution that believes that it is possible to transform realities through education and, therefore, opened the <strong>Elite Transform Fund<\/strong>, which aims to <strong>fund scholarships for low-income students in the Elite Education Network<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/info.sitawi.net\/filantropia_empresarial\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"700\" height=\"374\" data-src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-27707 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8.png\" alt=\"\" class=\"wp-image-27707\" srcset=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8.png 700w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8-300x160.png 300w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8-18x10.png 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Business institutes: how to structure philanthropy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many forms of <strong>companies<\/strong> to structure <strong>philanthropy<\/strong>, but one of the most effective is <a href=\"https:\/\/sitawi.net\/en\/como-abrir-instituto\/\">structuring your own institute<\/a>, This can be done either by opening a new CNPJ (Brazilian tax ID) or through a partner organization that hosts the initiative. <strong>dedicated professional structure<\/strong> It allows for the centralization, management, and accountability of resources allocated to causes with a positive impact, with much greater rigor than one-off, decentralized donations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-structured institute opens up possibilities for supporting causes such as education, health, and the fight against hunger. <a href=\"https:\/\/sitawi.net\/en\/fundos-emergenciais-uma-resposta-as-emergencias-climaticas\/\">Reconstruction of areas affected by natural disasters.<\/a>,<strong> always aligned with the company&#039;s CSR strategy<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, these partner institutes operate in a way that <strong>maximize the positive impact of companies on society<\/strong>, contributing to the construction of a positive corporate image and the creation of shared value between the company and the community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Specialized management: why host the institute in a partner organization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company that decides <strong>allocate resources to philanthropy<\/strong> It doesn&#039;t necessarily have to be., <strong>Having all the legal and administrative structure ready to begin.<\/strong>. They exist <strong>organizations specializing in the management of philanthropic resources<\/strong>, capable of providing all the necessary infrastructure without the company needing to open and maintain its own CNPJ (Brazilian tax ID).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">THE <strong>hosting an institute in a resource management organization specializing in philanthropy<\/strong> brings several benefits to companies such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Immediate availability to use a non-profit CNPJ to execute positive impact strategies;<\/li>\n\n\n\n<li><a href=\"https:\/\/sitawi.net\/en\/beneficios-fiscais-como-funcionam-e-como-empresas-podem-aproveita-los\/\">Tax and fiscal benefits<\/a>;<\/li>\n\n\n\n<li>Dedicated specialized financial and administrative structure and team;<\/li>\n\n\n\n<li>Saving time and resources.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">THE <strong><a href=\"https:\/\/sitawi.net\/en\/como-atuamos\/gestao-de-filantropia\/\">Sitawi Finan\u00e7as do Bem<\/a><\/strong> has more than 18 years of experience in <strong>management of philanthropic resources<\/strong> And it could be the ideal partner for you. <strong>host your institute<\/strong>. We act as an intermediary, managing the administrative and financial aspects to ensure more efficient use of capital. This allows companies to focus their time, team, and effort on planning, implementing, and monitoring their desired outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out Sitawi&#039;s differentials:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Compliance and security: <\/strong>we guarantee <a href=\"https:\/\/sitawi.net\/en\/transparencia-e-etica-saiba-a-importancia-do-compliance-para-projetos-filantropicos\/\">high level of compliance and safety in operations<\/a>, For this purpose, we also have a Compliance team that looks after the ethics and conformity of operations;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customizable services:<\/strong> financial management and accountability are activities that can be customized according to the partner&#039;s needs and initiative, and additional services can also be added, such as curating beneficiaries and strengthening supported organizations according to the company&#039;s interests;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Team of experts:<\/strong> dedication of a specialized team, trained in administrative-financial procedures for philanthropic resources, to monitor and execute the operations of partner initiatives;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, companies that assess by\u00a0<strong>Real Profit<\/strong>\u00a0they can\u00a0<strong><a href=\"https:\/\/sitawi.net\/en\/beneficios-fiscais-como-funcionam-e-como-empresas-podem-aproveita-los\/\">deduct up to 2% from income tax<\/a><\/strong>\u00a0by investing in philanthropic initiatives, making your social work even more advantageous.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/sitawi.net\/en\/como-atuamos\/gestao-de-filantropia\/#formulario-gf\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"434\" data-src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2026\/06\/investimento-social-privado.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-29191 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"434\" src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2026\/06\/investimento-social-privado.png\" alt=\"\" class=\"wp-image-29191\" srcset=\"https:\/\/sitawi.net\/wp-content\/uploads\/2026\/06\/investimento-social-privado.png 700w, https:\/\/sitawi.net\/wp-content\/uploads\/2026\/06\/investimento-social-privado-300x186.png 300w, https:\/\/sitawi.net\/wp-content\/uploads\/2026\/06\/investimento-social-privado-18x12.png 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>A filantropia empresarial \u00e9 a pr\u00e1tica pela qual empresas destinam recursos financeiros, bens ou servi\u00e7os para apoiar causas sociais, ambientais e culturais de forma estrat\u00e9gica, alinhando impacto positivo aos objetivos do neg\u00f3cio. Mais do que a\u00e7\u00f5es pontuais de doa\u00e7\u00e3o, a filantropia corporativa integra a agenda de Responsabilidade Social Corporativa (RSC) e fortalece estrat\u00e9gias ESG por meio de iniciativas estruturadas, com governan\u00e7a, transpar\u00eancia e mensura\u00e7\u00e3o de resultados. Entre seus principais benef\u00edcios est\u00e3o o fortalecimento da reputa\u00e7\u00e3o da marca, o engajamento de colaboradores, a atra\u00e7\u00e3o de investidores e a amplia\u00e7\u00e3o do impacto socioambiental. Empresas podem estruturar sua atua\u00e7\u00e3o por meio de institutos pr\u00f3prios ou contar com organiza\u00e7\u00f5es especializadas na gest\u00e3o de recursos filantr\u00f3picos, garantindo efici\u00eancia operacional, conformidade legal e maior capacidade de resposta a desafios sociais e ambientais.<\/p>","protected":false},"author":17,"featured_media":23814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[694,698],"area_posts":[680],"class_list":["post-23810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogpost","tag-empreendedorismo","tag-inclusao-social","area_posts-gestao-de-filantropia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Filantropia empresarial: o que \u00e9, benef\u00edcios e como 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