{"id":25990,"date":"2025-04-24T13:29:57","date_gmt":"2025-04-24T16:29:57","guid":{"rendered":"https:\/\/sitawi.net\/?p=25990"},"modified":"2026-02-03T17:54:51","modified_gmt":"2026-02-03T20:54:51","slug":"investimento-social-privado-isp","status":"publish","type":"post","link":"https:\/\/sitawi.net\/en\/investimento-social-privado-isp\/","title":{"rendered":"What is Private Social Investment (PSI)?\u00a0"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">With the worsening of social inequalities and <a href=\"https:\/\/sitawi.net\/en\/o-que-sao-mudancas-climaticas-causas-consequencias-e-solucoes\/\">climate crisis<\/a>, the role of companies goes beyond profit. They have become protagonists in building a more just and sustainable future. In this context, <strong>Private Social Investment (PSI)<\/strong> stands out as a powerful tool for transformation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Private Social Investment (PSI)?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as <a href=\"https:\/\/sitawi.net\/en\/filantropia-empresarial-o-que-e-e-como-fazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate philanthropy<\/a>, O <strong>Private Social Investment<\/strong> consists of the voluntary and strategic allocation of <strong>private resources<\/strong> \u2014 financial or otherwise \u2014 for initiatives that generate <strong>positive socio-environmental impact<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this logic, the resources allocated in <strong>socio-environmental projects<\/strong> are not seen as expenses, but rather as <strong>investments<\/strong> that promote the well-being of society and, at the same time, <strong>strengthen the reputation<\/strong>, <strong>the credibility<\/strong> and <strong>ESG positioning <\/strong>of the company.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to make private social investment<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are different ways for companies to implement strategies <strong>ISP<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Own projects<\/strong>: the company can develop a social or environmental initiative based on its expertise or the territory where it operates;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Partnerships with civil society organizations<\/strong>: support projects already structured by NGOs, collectives or foundations, strengthening those already working in the area.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to map the territories of operation, understand the main social and environmental indicators and seek synergies with the business values and objectives.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the benefits of private social investment for companies?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implement actions of<strong> ISP<\/strong> brings several institutional and strategic returns. Here are some:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alignment with ESG<\/strong>: philanthropy is an important ally in unlocking actions in the three pillars \u2014 environmental, social and governance;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthening corporate reputation<\/strong>: consumers and investors value brands with social and environmental commitment;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employee engagement<\/strong>: social actions increase pride of belonging and internal engagement;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitive advantage<\/strong>: companies with a structured ISP stand out in an increasingly aware and demanding market;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Private Social Investment in Brazil<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over here, the <strong>ISP<\/strong> is present in many companies, but there is still room for growth. According to the <strong>GIFE Census 2022-2023<\/strong>, the responding organizations allocated about <strong>R$ 4.8 billion<\/strong> to social impact projects in 2022. This number represents an advance in relation to the investment in 2021, which was R$4.4 billion, and points to a growth trend in the sector, even though the peak occurred in 2020, in the context of the pandemic, with <strong>R$ 6.1 billion<\/strong> applied \u2014 the highest value since the beginning of the historical series.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This increase during the pandemic highlights the potential for mobilization of the private sector in the face of<a href=\"https:\/\/sitawi.net\/en\/fundos-emergenciais-uma-resposta-as-emergencias-climaticas\/\">emergencies<\/a>, but also exposes the need to consolidate a culture of <strong>continuous, structured and strategic private social investment<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/info.sitawi.net\/filantropia_empresarial\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"374\" data-src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-27707 lazyload\"\/><noscript><img decoding=\"async\" width=\"700\" height=\"374\" src=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8.png\" alt=\"\" class=\"wp-image-27707\" srcset=\"https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8.png 700w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8-300x160.png 300w, https:\/\/sitawi.net\/wp-content\/uploads\/2024\/11\/template-cta-para-blogposts-8-18x10.png 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to put Private Social Investment into practice?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">THE <a href=\"https:\/\/sitawi.net\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sitawi Finan\u00e7as do Bem<\/strong><\/a> is an organization that acts as<strong> strategic partner for companies that wish to structure and manage their private social investment projects<\/strong> with a high level of governance, transparency and impact. Through a <strong>complete structure<\/strong> of financial, tax, operational, accounting and administrative services, we enable the creation and execution of <strong>philanthropic initiatives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our <strong>specialized management<\/strong>, companies can direct their resources from <strong>strategic form<\/strong>, ensuring a positive impact and compliance with legislation. In addition, companies that calculate Real Profit can <a href=\"https:\/\/sitawi.net\/en\/beneficios-fiscais-como-funcionam-e-como-empresas-podem-aproveita-los\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>deduct up to 2% from income tax<\/strong><\/a> by investing in philanthropic initiatives, making your social work even more advantageous.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Success story: Cielo Social Impact Fund<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">THE <a href=\"https:\/\/www.cielo.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sky<\/strong><\/a>, a leading payment method company, created the <a href=\"https:\/\/sitawi.net\/en\/filantropia_completa\/fundo-impacto-social-cielo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cielo Social Impact Fund<\/strong><\/a> to mobilize and direct financial resources to initiatives that promote <strong>environmental conservation<\/strong> and the<strong> strengthening a more just society<\/strong>. Furthermore, the Fund is prepared to act in <strong>emergency situations and critical events<\/strong>, ensuring an agile response to mitigate negative impacts on customers and members of the Cielo Team.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/sitawi.net\/en\/como-atuamos\/gestao-de-filantropia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>administrative and financial management of Sitawi<\/strong><\/a>, the Fund is part of Cielo&#039;s Strategic Sustainability Plan, structured to ensure the effectiveness and continuity of actions in the long term.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your company does not yet perform ISP, the time to act is now! <strong>Do you want to structure Private Social Investment initiatives with a deep and assertive impact?<\/strong> Sitawi can help! <a href=\"https:\/\/sitawi.net\/en\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Talk to us and find out how to transform purpose into results<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com o agravamento das desigualdades sociais e da crise clim\u00e1tica, o papel das empresas vai al\u00e9m do lucro. Elas t\u00eam se tornado protagonistas na constru\u00e7\u00e3o de um futuro mais justo e sustent\u00e1vel. Nesse contexto, o Investimento Social Privado (ISP) ganha destaque como uma poderosa ferramenta de transforma\u00e7\u00e3o.&nbsp; O que \u00e9 Investimento Social Privado (ISP)?&nbsp; Tamb\u00e9m [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":25991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"area_posts":[680],"class_list":["post-25990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogpost","area_posts-gestao-de-filantropia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 Investimento Social Privado (ISP)?\u00a0<\/title>\n<meta name=\"description\" content=\"Descubra o que \u00e9 investimento social privado (isp), como empresas podem aplic\u00e1-lo de forma estrat\u00e9gica, e quais 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