{"id":29025,"date":"2026-06-03T09:19:39","date_gmt":"2026-06-03T12:19:39","guid":{"rendered":"https:\/\/sitawi.net\/?p=29025"},"modified":"2026-06-03T09:46:01","modified_gmt":"2026-06-03T12:46:01","slug":"captacao-de-recursos-internacionais","status":"publish","type":"post","link":"https:\/\/sitawi.net\/en\/captacao-de-recursos-internacionais\/","title":{"rendered":"Raising international funds for NGOs: from planning to efficient exchange rates."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29025\" class=\"elementor elementor-29025\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68b42606 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"68b42606\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6db456 elementor-widget elementor-widget-text-editor\" data-id=\"4b6db456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">The global philanthropy landscape has become increasingly accessible to Brazilian civil society organizations. At the same time, the current context demands attention: cuts in international cooperation programs and growing competition for resources require that institutional preparedness be a starting point, not just a differentiating factor. NGOs that enter the international market with solid governance, strategic communication, and efficient operations gain a competitive edge.<\/p>\n\n<h2 class=\"wp-block-heading\">How to plan an international fundraising campaign.<\/h2>\n\n<p class=\"wp-block-paragraph\">Before seeking any international grant or donor, it is crucial to understand that the philanthropic ecosystem outside of Brazil functions differently. For example, in the USA\u2014the world&#039;s largest hub for donations\u2014philanthropy is much more connected to the corporate environment and private initiatives than to the public sector, which is the predominant model in Brazil.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, it&#039;s not just about translating content into English. It&#039;s necessary to adapt the storytelling, align the proposal with the funders&#039; expectations, and demonstrate results in a concrete and objective way. International funders see grants as a way to boost initiatives and projects that already demonstrate consistency and are growing, with proven impact.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are some tips for those who want to start fundraising internationally:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>1. Strengthen your institutional base.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">NGOs that consistently raise funds internationally share some common characteristics: robust accountability processes, staff capable of communicating in English, impact monitoring, and audited financial statements. These are not differentiators, they are prerequisites.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. Identify the right donors for your cause.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Foundations such as <a id=\"https:\/\/www.fordfoundation.org\/\" href=\"https:\/\/www.fordfoundation.org\/\" type=\"link\">Ford<\/a>, <a id=\"https:\/\/wellcome.org\/\" href=\"https:\/\/wellcome.org\/\" type=\"link\">Wellcome Trust<\/a>, <a id=\"https:\/\/oakfnd.org\/\" href=\"https:\/\/oakfnd.org\/\" type=\"link\">Oak Foundation<\/a> and <a href=\"https:\/\/www.opensocietyfoundations.org\/\">Open Society<\/a> They have very specific thematic areas, priority geographies, and partner profiles. NGOs working in health, education, the environment, and human rights tend to find greater acceptance in the international market. Careful mapping saves energy and increases the approval rate.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to large foundations, it&#039;s worth researching companies with their own institutes. You can search for terms like &quot;foundation,&quot; &quot;grants,&quot; or &quot;social impact&quot; associated with the company name\u2014many have lesser-known but equally relevant support programs.<\/p>\n\n<p class=\"wp-block-paragraph\">The most common mistake is submitting generic projects to any available funder. International donors expect proposals that directly engage with their theory of change and eligibility criteria.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3<\/strong>. <strong>Build relationships before the calls for proposals.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Much of international funding is relational. Participating in networks such as <a id=\"https:\/\/wingsweb.org\/en\/home\" href=\"https:\/\/wingsweb.org\/en\/home\" type=\"link\">WINGS<\/a>, <a href=\"https:\/\/gife.org.br\/\">GIFE<\/a>, Participating in civil society forums at global conferences and maintaining an active presence on international platforms are ways to be found by the right funders. The etiquette of your approach matters.<\/p>\n\n<p class=\"wp-block-paragraph\">The approach to potential supporters should be objective and respectful. Long or poorly structured messages compromise the initial contact.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>4. Documentation up to date<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Maintain up-to-date institutional documentation in English (annual reports, safeguard policies, compliance). Have a clear theory of change, with concrete evidence of impact and data, not just narratives.<\/p>\n\n<p class=\"wp-block-paragraph\">Answer the key questions before submitting:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What sets the organization apart?\u00a0<\/li>\n\n<li>Is the project scalable?\u00a0<\/li>\n\n<li>Does the team have a proven track record of execution?<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">International awards and grants as a gateway<\/h2>\n\n<p class=\"wp-block-paragraph\">The international ecosystem offers a diversity of competitive calls for proposals and awards that serve as entry points, both for the resources they offer and for the visibility and credibility they generate for the organization.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Types of opportunities available<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The field is diverse: there are calls for proposals by thematic area (health, education, climate, human rights, racial and gender equality), by organizational size, by project phase (pilot, scaling, learning) and by geographic region. There are also recognition awards that, even without significant financial support, open doors for influential foundations and networks.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 100%;\">\n<figure class=\"wp-block-table is-style-stripes\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Private foundations<\/strong><\/td>\n<td>Ford, Wellcome Trust, Oak, Open Society, Gates. <br \/>Defined thematic focus, long relationship cycles.<\/td>\n<\/tr>\n<tr>\n<td><strong>Multilateral agencies<\/strong><\/td>\n<td>UNDP, UNICEF, UN Women. <br \/>Public notices with formal criteria and fixed deadlines.<\/td>\n<\/tr>\n<tr>\n<td><strong>Themed awards<\/strong><\/td>\n<td>They generate visibility, credibility, and connections with funder networks even when the financial reward is smaller.<\/td>\n<\/tr>\n<tr>\n<td><strong>business institutes<\/strong><\/td>\n<td>Many global companies have their own foundations with less competitive programs and a specific thematic focus.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><strong>The format of the proposals<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">International funders typically work in two stages: an initial letter of intent\u2014usually up to two pages\u2014followed, if there is interest, by a full proposal of seven to ten pages detailing objectives, methodology, expected results, and budget. Invest in clarity from the letter of intent onwards: who benefited, how, and what concrete results were achieved.<\/p>\n\n<p class=\"wp-block-paragraph\">Tips for creating international proposals:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Carefully read the guidelines of the call for proposals and the projects previously funded by the donor.<\/li>\n\n<li>Propose budgets that include institutional overhead\u2014serious funders expect and respect that.<\/li>\n\n<li>Support your proposals with data: track record, impact metrics, transparency regarding limitations.<\/li>\n\n<li>Demonstrate proven ability to execute, not just the relevance of the case.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What to do when the donation arrives<\/h2>\n\n<p class=\"wp-block-paragraph\">The approval of international funding is cause for celebration, but it also marks the beginning of an operational process that demands attention. Many organizations are surprised by the practical complexities that arise at this stage.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Legal and regulatory issues<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">All international transfers to a Brazilian NGO must be registered with the Central Bank through the SISBACEN system. The organization needs to have an active CNPJ (Brazilian tax ID), a bank account in its own name, and, in some cases, special attention must be paid to COAF (Council for Financial Activities Control) requirements for preventing money laundering and, for donations from foreign governments, the possible need for authorization from the Ministry of Justice.<\/p>\n\n<p class=\"wp-block-paragraph\">If the organization does not yet have all its regulatory structure in order, one alternative is to resort to... <a href=\"https:\/\/sitawi.net\/en\/fiscal-sponsorship\/\"><strong>fiscal sponsorship<\/strong><\/a>. This model is an arrangement in which an already established non-profit organization receives and manages the resources on behalf of your project, acting as an administrative and legal base while its own structure is not yet ready. <a href=\"https:\/\/sitawi.net\/en\/\">Sitawi Finan\u00e7as do Bem<\/a> This service is offered to impact initiatives that need to operate regularly and securely before establishing their own legal structure.<a href=\"https:\/\/sitawi.net\/en\/fiscal-sponsorship\/\">\u00a0<\/a><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>The tax issue<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In general, donations received by non-profit organizations are exempt from income tax, but this depends on the organization&#039;s legal structure (OSCIP, OS, association) and the classification of the transfer. It is always advisable to consult an accountant specializing in the non-profit sector before finalizing any foreign exchange transaction.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Donor communication<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Keeping the donor informed about the process of receiving, converting, and starting the execution of the grant is a good practice that strengthens the relationship. Any delays or operational difficulties should be communicated proactively. Trust is the most valuable asset in the relationship with international funders.<\/p>\n\n<p class=\"wp-block-paragraph\">Once the funding is on its way, currency exchange becomes the next most critical step. The difference between using a traditional bank and a solution specialized for NGOs can represent a significant loss of the value raised and a reduction in the potential impact.<\/p>\n\n<h2 class=\"wp-block-heading\">Good Deeds Exchange: Transform every transfer into greater impact.<\/h2>\n\n<p class=\"wp-block-paragraph\">When an NGO receives an international donation, it needs to convert the amount into Brazilian reais to execute the project. This process is often treated as an unavoidable cost and carried out directly with the organization&#039;s bank, without market research. But it is precisely there that precious resources are silently lost.<\/p>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/sitawi.net\/en\/cambio-do-bem\/\">Exchange of Good<\/a> This is the solution developed by Sitawi to enable civil society organizations to carry out this conversion with significantly lower rates than those offered by traditional banks, with complete transparency and generating a positive socio-environmental impact.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Single spread of 0.7% \u2013 <\/strong>While traditional banks charge between 3% and 5%, C\u00e2mbio do Bem operates with a fixed and transparent spread.<\/li>\n\n<li><strong>Savings of up to R$20 for every US$100 \u2013<\/strong> Each conversion can represent significantly more resources available for the project.<\/li>\n\n<li><strong>You don&#039;t need to open a new account \u2013<\/strong> The transaction is performed directly to the organization&#039;s current account.<\/li>\n\n<li><strong>Regulatory security \u2013<\/strong> Operated through Banco BS2, authorized by the Central Bank of Brazil to conduct foreign exchange transactions.<\/li>\n\n<li><strong>Operation via WhatsApp <\/strong>\u2013 A simple, quick process with human assistance. No bank branch bureaucracy.<\/li>\n\n<li><strong>Multiplying impact \u2013<\/strong> Part of the spread supports Sitawi&#039;s advocacy efforts to strengthen the third sector.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Organizations using C\u00e2mbio do Bem have already saved over R$ 1 million. These are crucial resources for boosting impactful projects instead of being lost to large bank fees.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd07b0 e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"1bd07b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-637d2b7 e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"637d2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5eea5b2 e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"5eea5b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d145479 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"d145479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is your organization ready to efficiently receive international funding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b19750 e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"9b19750\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d79bb21 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d79bb21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sign up for C\u00e2mbio do Bem before your next transfer arrives. The process is simple, the service is personalized, and you start saving with your very first transaction.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4eb0ab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e4eb0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sitawi.net\/en\/como-atuamos\/cambio-do-bem\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the Good Exchange <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3839f elementor-widget elementor-widget-text-editor\" data-id=\"6f3839f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/wa.me\/5521975167094\"><u><b>Register<\/b><\/u><\/a> Before receiving the transfer, streamline the entire process when the funds arrive!.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O cen\u00e1rio global de filantropia tem se tornado cada vez mais acess\u00edvel para organiza\u00e7\u00f5es da sociedade civil brasileira. Ao mesmo tempo, o contexto atual exige aten\u00e7\u00e3o: cortes em programas de coopera\u00e7\u00e3o internacional e a crescente competi\u00e7\u00e3o por recursos exigem que o preparo institucional seja um ponto de partida, e n\u00e3o mais um diferencial. ONGs que [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":27938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[778,718],"area_posts":[779,726],"class_list":["post-29025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogpost","tag-captacao","tag-ongs","area_posts-cambio-do-bem","area_posts-doacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capta\u00e7\u00e3o de recursos Internacionais<\/title>\n<meta name=\"description\" content=\"Acessar recursos internacionais pode potencializar a atua\u00e7\u00e3o da sua ONG, mas exige prepara\u00e7\u00e3o estrat\u00e9gica, governan\u00e7a s\u00f3lida e aten\u00e7\u00e3o especial ao momento em que o recurso chega ao Brasil.\" \/>\n<meta name=\"robots\" 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