A study by the Data Popular Research Institute for the British Council points out that 95% of the Brazilian population does not speak English*. Several factors help explain this number, including the high prices of language courses, poorly trained teachers, and business models that do not favor learning.
With that in mind, the entrepreneur Gustavo Fuga created 4YOU2, bringing an innovative model that combines foreign teachers, an adaptive methodology, and the lowest price in the market. The logic is simple: to bring together people who want to teach English and to learn about Brazilian culture and people who want to learn English and get to know different cultures.
Founded in 2011, 4YOU2 has already helped more than 10,000 students, mostly from middle and low income families, to learn about and gain access to new cultures. As a consequence, it has also contributed to their personal and professional development.
In order to grow and improve service quality, 4YOU2 realized two things: the creation of new methodologies was imperative; and, in order to develop these new methodologies, it would need capital to invest in innovation. SITAWI supported the implementation of a new online method through a social and environmental loan of R$ 70,000.
The expectation is that the implementation, in conjunction with a new management system, will provide higher quality teaching to students, greater control over information, higher efficiency in customer relations, and a reduction in operating costs.
According to Catho, the country’s largest online employment agency, courses with immediate practical application, such as a second language ones, have a significant impact on both the salary and the number of opportunities available to a professional, with income increases of about 30%. Among individuals who hold positions at the junior/full/senior level or assistant, auxiliary and operational titles, those who speak English earn 45% and 18% more, respectively, than their non-English speaking colleagues (Catho, Salary Survey 2016).