In the last five years peer-to-peer fundraising (or social fundraising, event fundraising or fundraising among friends) has more than doubled online revenues – close to hitting the billion dollar mark (data referring to USA).
It's been amazing to watch.
With the continued growth of internet usage, the rise of social media and the smartphone revolution, it is likely that social fundraising will continue to play a significant role for non-profit organizations (or begin to play an increasing role for nonprofit organizations). 't already participate in this type of fundraising).
Check out the social fundraising infographic below. You'll learn a little about the growth of the industry, what drives fundraising success, and the power of friends asking friends.
As the information is in English, we have separated some relevant information for you:
- average web donation: US$40.00
- average donation by Facebook/Twitter
- capturers who associate Twitter with their strategy exceed their goals
- those who used social media increased their averages by 40%
- less than half of fundraisers use social media
- 50% of donors reveal they were motivated to donate “because a friend asked me to”
- One in four emails become a donation
