The Women's Bag and the largest female communication group on the Brazilian internet, with more than 6 million users registered on its network. The portal spoke with Leonardo Letelier for an article on sustainable entrepreneurship.
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For Marcos Vaz, sustainability manager at Natura, who is also a member of the ISE, the mobilization of companies with society is what can give solid results it's from long term. ?We believe in the importance of mobilizing civil society to create an environment for sustainable entrepreneurship. Is it essential to develop a model that manages to synchronize economic growth, social development and the rational use of natural resources?, he says.
In this line, the market has had to run behind to adapt to the new requirements and create alternatives to meet the new demand, without losing business focus. This is what engineer Leonardo Letelier proposes. With experience in strategic consulting, Leonardo founded Sitawi, a fund that finances social organizations that generate their own income through loans with interest rates well below the market.
?The idea came up when I realized that capital alone was not enough. Counseling alone wasn't enough either. The strategy was to unite capital with strategic advice to promote these organizations?, explains the president and CEO of the fund. ?We understood that there was much more money in the credit market than in the donation market. If credit were available to NGOs it would have much more social impact.?
SITAWI's initiative consists of raising funds from companies willing to invest in social and environmental projects and carrying out what Letelier calls Social Loan. Not-for-profit, the fund's objective, according to the CEO, is to maximize social impact and provide companies with a safe way to invest in sustainability.
?Our focus is to have social impact with entrepreneurial mindset and strategic planning?, summarizes the founder of Sitawi, who emphasizes the ever-increasing capacity of the consumer to distinguish the real uses of investments: ?This segment has evolved due to pressure from consumers, who are smarter in identifying what is discourse and what is practice . It's like a wave: first comes the foam in which everyone moves, but when the foam disappears, the most mature and truly sustainable projects emerge.
Innovations in the Third Sector
In the same way that the market had to readapt, the Third sector ? non-profit and non-governmental organizations that aim to generate public services ? it also needed to incorporate business language to provide security for investors' financial contributions, as explained by Emilio Andreozzi, manager of the NGO Caspiedade, in São Paulo: ?The Third Sector is undergoing a process of professionalization. Even the themes used come from the professional world, ensuring greater credibility for organizations and acquiring a language much closer to that of the Second Sector?.
Andreozzi adds that corporate demands have also started to reflect on organizations. The search for results, that is, an effective change through sustainability, took the Third Sector out of a theoretical aspect to bring to the numbers the advances in the socio-environmental issue. ?With a closer language, charging is also business. For an NGO to function today, it has to invest in accountability. The number of companies looking to the Third Sector for help in consulting their own social projects and looking for partnerships is already growing, he points out.
Through the means of communication and also market indicators, according to Andreozzi, society has managed, albeit timidly, to transform the business mentality and remove the social aspect from the charitable character for an effective change of social indicators in the areas where they operate. ?It is good for the economy this capital pressure, as it drives sustainability projects and the development of technologies for the future. Isn't it just ideology? concludes investor Carlos Martins.
Source: Bolsa de Mulher website – http://www.bolsademulher.com