A new look at the Amazon: Juruá Middle Territory Program contributes to the conservation of 1 million hectares

With an innovative model of intersectoral collaboration and local governance, over three years, PTMJ mobilized R$16.8 million for high-impact initiatives aimed at sustainable development in the Middle Juruá region 

In the heart of the Amazon, the Middle Juruá region – a territory of extreme ecological importance with a vast continuous area of preserved tropical forest – presents a valuable trajectory of efforts towards the sustainable use of natural resources and care for biodiversity. Due to this history of struggle, local governance and the exuberant and important ecosystem, the territory received the title of Sítio Ramsar, an international nomination that reinforces the recommendation that existing protection measures be reinforced and expanded.

Recognizing the importance of implementing solid and scalable strategies for the sustainable development of the Amazon region, the Sitawi, with the support of USAID (United States Agency for International Development), Natura and Coca-Cola, assumed the role of coordinating a Territorial Program aimed at the Middle Juruá region. 

One of the main distinguishing marks of the PTMJ is the successful integration with local actors, such as associations, government environmental protection agencies and various leaders of riverside communities, further enhancing the protagonism and knowledge of these populations. With this operating model, over three years, the program mobilized R1TP3Q16.8 million and positively impacted the lives of more than 3,500 people, generating better socioeconomic conditions, contributing to the conservation of biodiversity and improving the territorial management of more than 919 thousand hectares.

Through its Territorial Development Plan, the PTMJ started from the central purpose of scaling the impact of initiatives in the social, environmental and economic spheres. For this, the articulation with the Juruá Middle Territory Forum and the adoption of the Social Progress Indicators (IPS)¹ were fundamental in determining the priority areas of action for the 3 years of the PTMJ, which are: (1) Ecosystems, biodiversity and sustainable value chains; (2) Education; (3) Energy; (4) Communication and (5) Institutional monitoring, studies and advice.

In the value chains axis, projects such as the sustainable management of pirarucu, one of the main economic activities in the region, were implemented, providing an increase in income generation and quality of life for families in 28 communities. The processing of oilseeds, on the other hand, impacted 38 communities, expanding and improving this activity, resulting in 19 tons of oils produced and traded fairly.

It is worth mentioning that all PTMJ initiatives were implemented thanks to the collaboration and work of local associations and non-governmental organizations such as ASPROC, ASMAMJ, AMECSARA, FAS and AMARU, and important strategic partners such as ICMBio and DEMUC/SEMA.

Thus, the impact of the PTMJ not only brought direct results for the conservation of biodiversity and improvement of the quality of life of local populations, but also proved to be a reference in management for sustainable development and territorial governance in the Amazon. The success in cohesion and collaborative construction between the sectors involved generated a legacy of learning and reaffirms the purpose of institutions committed to placing social and environmental impacts at the center of the agenda and decision-making.

For more information and complete results of the Juruá Middle Territory Program, Click here and access the Final Report 2017-21.

¹ The Social Progress Index (IPS) measures social progress independently of economic development in 3 dimensions (Basic Needs, Foundations of Well-Being and Opportunities), providing a diagnosis of these aspects, pointing to priorities for action, methodology and creation of a Local Development Forum that plans actions based on the reading and analysis of indicators. More information: socialprogress.org and ipsamazonia.org.br

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