A new look at the Amazon: Middle Juruá Territory Program contributes to the conservation of 1 million hectares

With an innovative model of intersectoral collaboration and local governance, over three years, the PTMJ mobilized R$16.8 million for high-impact initiatives aimed at the sustainable development of the Middle Juruá region 

In the heart of the Amazon, the Middle Juruá region – a territory of extreme ecological importance with a vast continuous area of conserved tropical forest – presents a valuable trajectory of efforts in favor of the sustainable use of natural resources and care for biodiversity. Due to this history of struggle, local governance and the exuberant and important ecosystem, the territory received the title of Ramsar Site, an international nomination that reinforces the recommendation for the existing protection measures to be reinforced and expanded.

Recognizing the importance of implementing solid and scalable strategies for the sustainable development of the Amazon region, the Sitawi, with the support of USAID (United States Agency for International Development), Natura and Coca-Cola, took on the role of coordinating a Territorial Program aimed at the Middle Juruá region. 

One of the main differentiating marks of the PTMJ is the successful integration with local actors, such as associations, government agencies for environmental protection and various leaders of riverside communities, further enhancing the protagonism and knowledge of these populations. With this model of action, over three years, the program mobilized R1TP4Q16.8 million and positively impacted the lives of more than 3,500 people, generating better socioeconomic conditions, contributing to the conservation of biodiversity and improving the territorial management of more than 919 thousand hectares.

Through its Territorial Development Plan, the PTMJ departed from the central purpose of scaling the impact of initiatives in the social, environmental and economic spheres. For this, the articulation with the Medium Juruá Territory Forum and the adoption of the Social Progress Indicators (IPS)¹ were fundamental to determine the priority axes of action for the 3 years of the PTMJ, which are: (1) Ecosystems, biodiversity and sustainable value chains; (2) Education; (3) Energy; (4) Communication and (5) Monitoring, studies and institutional advice.

In the value chain axis, projects were implemented such as the sustainable management of pirarucu, one of the main economic activities in the region, providing an increase in income generation and quality of life for families in 28 communities. The processing of oilseeds, on the other hand, impacted 38 communities, expanding and improving this activity, resulting in 19 tons of oils produced and traded fairly.

It is noteworthy that all PTMJ initiatives were implemented thanks to the collaboration and work of local associations and non-governmental organizations such as ASPROC, ASMAMJ, AMECSARA, FAS and AMARU, and important strategic partners such as ICMBio and DEMUC/SEMA.

Thus, the impact of PTMJ brought not only direct results for the conservation of biodiversity and improvement in the quality of life of local populations, but also proved to be a reference in management for sustainable development and territorial governance in the Amazon. Success in cohesion and collaborative construction between the sectors involved generated a legacy of learning and reaffirms the purpose of institutions committed to inserting social and environmental impacts at the center of the agenda and decision-making.

For more information and complete results of the Middle Juruá Territory Program, access the 2017-21 Final Report.

Access the report in Portuguese
Access the report in English

¹ The Social Progress Index (IPS) measures social progress independently of economic development in 3 dimensions (Basic Needs, Fundamentals of Well-Being and Opportunities), providing a diagnosis of these aspects, pointing to priorities for action, methodology and creation of a Local Development Forum that plans actions based on the reading and analysis of indicators. More information: socialprogress.org and ipsamazonia.org.br

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